Category Archives: Pets Before Profits

Snippets from the Front

Work­ing on behalf of ani­mals can often hurt the heart…

there is so much suf­fer­ing and so far to go.  But every once in a while, a stretch of days comes along that gets the heart pumped up again and prac­ti­cally shouts, “HOPE! PROGRESS! POSSIBILITY!”

That’s been the case in my world the past week or so.

The No More Homeless Pets Conference Best Friends Animal Society 2013

The Best Friends Ani­mal Soci­ety No More Home­less Pets Conference

First, the ral­ly­ing cry of “Save Them All” from the 1,300 peo­ple gath­ered for the No More Home­less Pets con­fer­ence.  “Save Them All” is a pos­i­tive way of say­ing “no kill,” and it reflects the phi­los­o­phy of Best Friends Ani­mal Soci­ety, the con­fer­ence orga­nizer:  be pos­i­tive, because we can do this.  We can stop the mil­lions of deaths in ani­mal shel­ters each year.

Want to help?  Adopt, fos­ter, vol­un­teer, advo­cate for spay/neuter.  All are key to mak­ing it happen.

Francis Battista and Cathy

Cathy and Fran­cis Bat­tista: The Best Friends Ani­mal Soci­ety No More Home­less Pets Conference

For the Best Friends folks, sav­ing the ani­mals is not just a cause, it’s a call­ing — to which they’re devot­ing their lives.  As co-founder Fran­cis Bat­tista — whose sense of pur­pose is matched by his sense of fun — put it, “The spir­i­tual expresses itself as kind­ness and the most basic expres­sion of that is kind­ness to animals.”

Vegfest Florida Voices for AnimalsTampa Bay Veg­fest cel­e­brates kind­ness toward all ani­mals, from farm to fam­ily room.  Spon­sored by Florida Voices for Ani­mals, Veg­fest is a day dur­ing which you can soak up info on why a vegan diet is good for both your health and the envi­ron­ment, along with the ani­mals.  You can learn in the Vegfest  Tampa bay - the day was filled with musicspeak­ers’ hall, via videos, or hand­outs from a plethora of orga­ni­za­tions.  But per­haps the best tes­ta­ment to the joys of veg­an­ism is the boun­ti­ful selec­tion of deli­cious dishes served under a Vegfest Tampa bay offers great food sunny sky in a down­town park. It was one of those autumn days that feel more like August in the sun­shine state but peo­ple lined up to sam­ple and savor the culi­nary cre­ations.  Yum!

Passion for Pets - Humane Society of Tampa Bay

Cathy Unruh and Lucy Mir­a­cle: Pas­sion for Pets — Humane Soci­ety of Tampa Bay

And finally, it’s always a good day when Lucy Mir­a­cle gets to step out as an ambas­sador for com­pan­ion ani­mals.  She did so for the Humane Soci­ety of Tampa Bay, one of our home­town orga­ni­za­tions work­ing to Save Them All.

Together, we can.  I believe that together, we will. And it doesn’t hurt to hear it every once in a while from a few thou­sand of your fel­low believ­ers. Thank you.

Top 10 Reasons to celebrate National Feral Cat Day

10.  There’s a bit of wild­cat in all of us.catwoman 9.   Mama cats are called Queens.  Nuff said.queen-cat-by-christina-hess 8.   Ear tip­ping is at least as attrac­tive as ear gauging.eartipa
7.   Fer­als eat out­doors – it’s a picnic!Cats on picnic table
6.   Trap­ping is great exercise.cathytnr
5.  TNR is trend­ing.  Big time.trending4.  Help­ing the home­less is a higher calling.wingshalo2
3.  If the cats are cool enough for Rome’s palaz­zos, they’re cool enough for us.RomeCats_main
2.  Paws to appre­ci­ate.  Sim­ple as that.lucylake
1.  Lucy Mir­a­cle and all of her rel­a­tives – of course!Litter of kittens hidden in tree

National Feral Cat Day was founded by Alley Cat Allies in 2001.  Lucy’s book, TAMING ME: Mem­oir of a Clever Island Cat, was released on this day one year ago.Taming Me cover

Note: I appre­ci­ate all of you who e-mail me with your com­ments – but if you are com­fort­able leav­ing a reply here, please do so. It con­tributes to com­mu­nity dis­cus­sion. Thank you!

Fur? Seriously?

I hope you don’t mind receiv­ing this blog post again. We received such a pos­i­tive response that we are re-posting. Thank you for your support!

That ques­tion fired up my brain when an acquain­tance men­tioned an item in her new “lux­ury” prod­uct line – a sleep­ing bag lined with the coat of a sil­ver fox. I stepped away from the con­ver­sa­tion quickly, before my grief and dis­may could move from my mind and escape my mouth. This was the socially accept­able thing to do at the time, but the sor­row of that moment has refused to leave me. Take a look at just one rea­son why. silver+fox+5

This is a sil­ver fox. He’s beau­ti­ful, isn’t he? And smart.  And con­scious, shar­ing many of the sen­sa­tions we humans expe­ri­ence, includ­ing plea­sure, fear and pain.  And yet the sil­ver fox and dozens of other ani­mals graced with what should be their own per­sonal furry pro­tec­tion are made to suf­fer hor­ren­dous fates in order that we might usurp their skins.

The fur trade is a ghastly, grisly busi­ness.  I will not be too graphic here (the links are more explicit), because if you care one iota about ani­mals, the real­ity of it is ter­ri­bly dif­fi­cult to stom­ach.  But – the weather is turn­ing chilly and we’re reach­ing for warm gar­ments, fash­ion con­tin­ues to include fur, and new “lux­ury” lines are being launched that may increase the num­ber of ani­mals cur­rently being skinned in the name of human indul­gence.  I want you to know about it.  I want you to be able to make a con­scious deci­sion on whether you will participate.

And it is a choice:  we do not need fur.  We are not cave­men headed out with our clubs to try and score a pelt in which to sur­vive the win­ter. We have a plethora of styl­ish syn­thetic fab­rics avail­able to keep us warm – I wear them in win­ter tem­per­a­tures that some­times reach 30 below.  Yet an esti­mated 50 mil­lion ani­mals die each year solely for their skins.  These ani­mals include dogs and cats. Some of them – and this is one of the most hor­ri­ble things to think about — are skinned alive.  Most of them are bred, born, and butchered on fur farms.  The hous­ing here is com­monly a stack of bar­ren wire cages. Clausen8 Their cap­tives may be housed indi­vid­u­ally or crammed together. Con­di­tions can be so hor­ren­dous that many of the ani­mals go insane before they meet their ends.  And their ends are bru­tal — humans don’t want to dam­age their “prod­uct.”  So slaugh­ter meth­ods that leave the ani­mals’ pelts intact are used, such as elec­tro­cu­tion via a rod in the anus, and gas cham­bers.  (And remem­ber, these are the more for­tu­nate ones.  They are dead before their skins are sliced off.) Some­times, if it’s not deemed too costly for the even­tual bot­tom line, lethal injec­tion is used.  The ani­mal may be par­a­lyzed but still con­scious when the skin­ning starts.

Furry ani­mals in the wild don’t fare much bet­ter when it comes to the end of their lives. Traps range from the purely ter­ri­fy­ing to the exquis­itely tor­tur­ous.  lynx in trap You’ve prob­a­bly heard sto­ries about ani­mals who will do almost any­thing to escape, includ­ing chew­ing off their own legs.injuredfox And then there is the annual whole­sale slaugh­ter of baby seals in Canada; this is done pretty much cave­man style.

Heard enough? There is faux or fake fur on the mar­ket, for peo­ple who want to make a more eth­i­cal or even a less expen­sive choice.  But beware:  not all the fur is actu­ally fake.  Some­times the label­ing is sim­ply false. There are ways that you can dis­cern the truth before you decide whether to pur­chase. And if you want to steer com­pletely clear of the issue, you can patron­ize fur-free retail­ers.

We humans enjoy many lux­u­ries.  Among them is the abil­ity to make con­sid­ered, con­sci­en­tious deci­sions about what we will and will not indulge in for the sake of fash­ion (and food, and fun, and so forth).  The ulti­mate lux­ury may be liv­ing in a place and time (Here! Now!) where we are free to make the com­pas­sion­ate choice.  I hope you will.  I hope you do.  Because I promise you:  a clear con­science feels a whole lot bet­ter than fur.

“You can judge the moral­ity of a nation by the way the soci­ety treats its ani­mals” –Mahatma Gandhi

Note:  I appre­ci­ate all of you who e-mail me with your com­ments – but if you are com­fort­able leav­ing a reply here, please do so.  It con­tributes to com­mu­nity dis­cus­sion. Thank you!

Pets before Profits”

Sup­pose Adam, Eve, and a ser­pent were each offer­ing to sell you an iden­ti­cal apple -

same size, same color, same sweet­ness — for the price of four fig leaves. The ser­pent planned to use the fig leaves as cam­ou­flage.  Eve intended to turn the fig leaves into a new skirt. Adam planned to feed his fig leaves to the hun­gry doe who had just given birth to a fawn. Which apple would you buy?

If you chose Adam’s apple, then you just might be the ideal cus­tomer for a new busi­ness – one that, like Adam, promises to use its

Dr. Glenn Buckley

Glenn Buck­ley, DVM

pro­ceeds to help ani­mals.  Except that in this case, the prod­ucts are pet treats, toys and other sup­plies, with the pri­mary empha­sis on pet phar­ma­ceu­ti­cals. Glenn Buck­ley, the vet­eri­nar­ian who founded Pet Res­cue Rx along with his brother Scott, got in touch to intro­duce him­self and share their vision:  all net prof­its to ani­mal shel­ters.  “I have reached an age when I can really appre­ci­ate what money can­not buy:  my health, my life partner…time spent walk­ing my dogs and watch­ing them play.  I want to share that appre­ci­a­tion for life by what I can give back through this busi­ness,” says Buck­ley, whose title is CEO.

Scott Buckley,  President and Computer Guru

Scott Buck­ley,  Pres­i­dent and Com­puter Guru

Giv­ing some­thing back is not a new con­cept, thank­fully.  There are any num­ber of com­pa­nies that donate a por­tion of their prof­its to help ani­mals; adoptashelter.com is one of the best known.  1–800-PetMeds, which adver­tises itself as “America’s Largest Pet Phar­macy,” says it donates thou­sands of dol­lars in pet sup­plies and med­ica­tions to shel­ters.  What sets Pet Res­cue Rx apart is the promise to donate all net prof­its.  “I’m run­ning into some skep­ti­cism,” says Buck­ley, with a note of what sounds like res­ig­na­tion in his voice.  “But we’re doing this for the same rea­sons vol­un­teers at shel­ters do:  to get the money where it needs to go.”

Buck­ley says his eyes were opened to the needs of shel­ter ani­mals when he vol­un­teered in one, and started brain­storm­ing a new way of 995834_379259572180130_1319919697_asub­si­diz­ing them.  He likens his busi­ness model to Newman’s Own, which fun­nels all after-tax prof­its to human causes.  Newman’s Own says that’s about $370 mil­lion so far.  How much will Pet Res­cue Rx con­tribute?  It’s far too soon to know, as the com­pany just opened in June.  And when finan­cials are avail­able, they do not have to be dis­closed:  Pet Res­cue Rx is not a 501©3 and is not pub­licly held.  Buck­ley says that he is cur­rently fund­ing the startup via his two ani­mal emer­gency clin­ics in Florida and not tak­ing a salary.  Both of those things will likely change if Pet Res­cue Rx takes off.  But he vows that it will always be, “Pets Before Prof­its,” the company’s motto.

Buck­ley says he’s com­pet­i­tively priced with other online pet phar­ma­cies (and here’s where the anal­ogy comes in) because, “when you’re all sell­ing apples, you have to be.” He’s being choosy about his apples, though, car­ry­ing prod­ucts from other “do good” com­pa­nies “out there to make a dif­fer­ence,” like Halo Pet, John Paul Pet Prod­ucts, and yes: Newman’s Own Organic Pet Treats. “I have been given a gift, as we all have, to cre­ate some­thing which can have a greater impact for good.  We should all look within our­selves to find that and let it grow.”

Pet Rescue RX

Glenn and Scott out­side the phar­macy with Roz and Geri.

Growth going for­ward will be largely up to shop­pers. It’s cer­tainly a con­cept that holds promise, and entic­ing to those who care about the esti­mated 6–8 mil­lion ani­mals who enter U.S. shel­ters each year, half of them only to face a death sen­tence.  They could use the help.  If Pet Res­cue Rx should bear fruit, we can only hope — and per­haps even allow our­selves to trust — that Buck­ley will keep his promise.

Note:  Pet Res­cue Rx hopes to become licensed in all 50 states.  At this writ­ing, it is get­ting close to halfway there.