Category Archives: Pets Before Profits

Snippets from the Front

Working on behalf of animals can often hurt the heart…

there is so much suffering and so far to go.  But every once in a while, a stretch of days comes along that gets the heart pumped up again and practically shouts, “HOPE! PROGRESS! POSSIBILITY!”

That’s been the case in my world the past week or so.

The No More Homeless Pets Conference Best Friends Animal Society 2013

The Best Friends Animal Society No More Homeless Pets Conference

First, the rallying cry of “Save Them All” from the 1,300 people gathered for the No More Homeless Pets conference.  “Save Them All” is a positive way of saying “no kill,” and it reflects the philosophy of Best Friends Animal Society, the conference organizer:  be positive, because we can do this.  We can stop the millions of deaths in animal shelters each year.

Want to help?  Adopt, foster, volunteer, advocate for spay/neuter.  All are key to making it happen.

Francis Battista and Cathy

Cathy and Francis Battista: The Best Friends Animal Society No More Homeless Pets Conference

For the Best Friends folks, saving the animals is not just a cause, it’s a calling – to which they’re devoting their lives.  As co-founder Francis Battista – whose sense of purpose is matched by his sense of fun – put it, “The spiritual expresses itself as kindness and the most basic expression of that is kindness to animals.”

Vegfest Florida Voices for AnimalsTampa Bay Vegfest celebrates kindness toward all animals, from farm to family room.  Sponsored by Florida Voices for Animals, Vegfest is a day during which you can soak up info on why a vegan diet is good for both your health and the environment, along with the animals.  You can learn in the Vegfest  Tampa bay - the day was filled with musicspeakers’ hall, via videos, or handouts from a plethora of organizations.  But perhaps the best testament to the joys of veganism is the bountiful selection of delicious dishes served under a Vegfest Tampa bay offers great food sunny sky in a downtown park. It was one of those autumn days that feel more like August in the sunshine state but people lined up to sample and savor the culinary creations.  Yum!

Passion for Pets - Humane Society of Tampa Bay

Cathy Unruh and Lucy Miracle: Passion for Pets – Humane Society of Tampa Bay

And finally, it’s always a good day when Lucy Miracle gets to step out as an ambassador for companion animals.  She did so for the Humane Society of Tampa Bay, one of our hometown organizations working to Save Them All.

Together, we can.  I believe that together, we will. And it doesn’t hurt to hear it every once in a while from a few thousand of your fellow believers. Thank you.

Top 10 Reasons to celebrate National Feral Cat Day

10.  There’s a bit of wildcat in all of us.catwoman 9.   Mama cats are called Queens.  Nuff said.queen-cat-by-christina-hess 8.   Ear tipping is at least as attractive as ear gauging.eartipa
7.   Ferals eat outdoors – it’s a picnic!Cats on picnic table
6.   Trapping is great exercise.cathytnr
5.  TNR is trending.  Big time.trending4.  Helping the homeless is a higher calling.wingshalo2
3.  If the cats are cool enough for Rome’s palazzos, they’re cool enough for us.RomeCats_main
2.  Paws to appreciate.  Simple as that.lucylake
1.  Lucy Miracle and all of her relatives – of course!Litter of kittens hidden in tree

National Feral Cat Day was founded by Alley Cat Allies in 2001.  Lucy’s book, TAMING ME: Memoir of a Clever Island Cat, was released on this day one year ago.Taming Me cover

Note: I appre­ci­ate all of you who e-mail me with your com­ments – but if you are com­fort­able leav­ing a reply here, please do so. It con­tributes to com­mu­nity dis­cus­sion. Thank you!

Fur? Seriously?

I hope you don’t mind receiving this blog post again. We received such a positive response that we are re-posting. Thank you for your support!

That question fired up my brain when an acquaintance mentioned an item in her new “luxury” product line – a sleeping bag lined with the coat of a silver fox. I stepped away from the conversation quickly, before my grief and dismay could move from my mind and escape my mouth. This was the socially acceptable thing to do at the time, but the sorrow of that moment has refused to leave me. Take a look at just one reason why. silver+fox+5

This is a silver fox. He’s beautiful, isn’t he? And smart.  And conscious, sharing many of the sensations we humans experience, including pleasure, fear and pain.  And yet the silver fox and dozens of other animals graced with what should be their own personal furry protection are made to suffer horrendous fates in order that we might usurp their skins.

The fur trade is a ghastly, grisly business.  I will not be too graphic here (the links are more explicit), because if you care one iota about animals, the reality of it is terribly difficult to stomach.  But – the weather is turning chilly and we’re reaching for warm garments, fashion continues to include fur, and new “luxury” lines are being launched that may increase the number of animals currently being skinned in the name of human indulgence.  I want you to know about it.  I want you to be able to make a conscious decision on whether you will participate.

And it is a choice:  we do not need fur.  We are not cavemen headed out with our clubs to try and score a pelt in which to survive the winter. We have a plethora of stylish synthetic fabrics available to keep us warm – I wear them in winter temperatures that sometimes reach 30 below.  Yet an estimated 50 million animals die each year solely for their skins.  These animals include dogs and cats. Some of them – and this is one of the most horrible things to think about – are skinned alive.  Most of them are bred, born, and butchered on fur farms.  The housing here is commonly a stack of barren wire cages. Clausen8 Their captives may be housed individually or crammed together. Conditions can be so horrendous that many of the animals go insane before they meet their ends.  And their ends are brutal – humans don’t want to damage their “product.”  So slaughter methods that leave the animals’ pelts intact are used, such as electrocution via a rod in the anus, and gas chambers.  (And remember, these are the more fortunate ones.  They are dead before their skins are sliced off.) Sometimes, if it’s not deemed too costly for the eventual bottom line, lethal injection is used.  The animal may be paralyzed but still conscious when the skinning starts.

Furry animals in the wild don’t fare much better when it comes to the end of their lives. Traps range from the purely terrifying to the exquisitely torturous.  lynx in trap You’ve probably heard stories about animals who will do almost anything to escape, including chewing off their own legs.injuredfox And then there is the annual wholesale slaughter of baby seals in Canada; this is done pretty much caveman style.

Heard enough? There is faux or fake fur on the market, for people who want to make a more ethical or even a less expensive choice.  But beware:  not all the fur is actually fake.  Sometimes the labeling is simply false. There are ways that you can discern the truth before you decide whether to purchase. And if you want to steer completely clear of the issue, you can patronize fur-free retailers.

We humans enjoy many luxuries.  Among them is the ability to make considered, conscientious decisions about what we will and will not indulge in for the sake of fashion (and food, and fun, and so forth).  The ultimate luxury may be living in a place and time (Here! Now!) where we are free to make the compassionate choice.  I hope you will.  I hope you do.  Because I promise you:  a clear conscience feels a whole lot better than fur.

“You can judge the morality of a nation by the way the society treats its animals” –Mahatma Gandhi

Note:  I appreciate all of you who e-mail me with your comments – but if you are comfortable leaving a reply here, please do so.  It contributes to community discussion. Thank you!

“Pets before Profits”

Suppose Adam, Eve, and a serpent were each offering to sell you an identical apple –

same size, same color, same sweetness – for the price of four fig leaves. The serpent planned to use the fig leaves as camouflage.  Eve intended to turn the fig leaves into a new skirt. Adam planned to feed his fig leaves to the hungry doe who had just given birth to a fawn. Which apple would you buy?

If you chose Adam’s apple, then you just might be the ideal customer for a new business – one that, like Adam, promises to use its

Dr. Glenn Buckley

Glenn Buckley, DVM

proceeds to help animals.  Except that in this case, the products are pet treats, toys and other supplies, with the primary emphasis on pet pharmaceuticals. Glenn Buckley, the veterinarian who founded Pet Rescue Rx along with his brother Scott, got in touch to introduce himself and share their vision:  all net profits to animal shelters.  “I have reached an age when I can really appreciate what money cannot buy:  my health, my life partner…time spent walking my dogs and watching them play.  I want to share that appreciation for life by what I can give back through this business,” says Buckley, whose title is CEO.

Scott Buckley,  President and Computer Guru

Scott Buckley,  President and Computer Guru

Giving something back is not a new concept, thankfully.  There are any number of companies that donate a portion of their profits to help animals; adoptashelter.com is one of the best known.  1-800-PetMeds, which advertises itself as “America’s Largest Pet Pharmacy,” says it donates thousands of dollars in pet supplies and medications to shelters.  What sets Pet Rescue Rx apart is the promise to donate all net profits.  “I’m running into some skepticism,” says Buckley, with a note of what sounds like resignation in his voice.  “But we’re doing this for the same reasons volunteers at shelters do:  to get the money where it needs to go.”

Buckley says his eyes were opened to the needs of shelter animals when he volunteered in one, and started brainstorming a new way of 995834_379259572180130_1319919697_asubsidizing them.  He likens his business model to Newman’s Own, which funnels all after-tax profits to human causes.  Newman’s Own says that’s about $370 million so far.  How much will Pet Rescue Rx contribute?  It’s far too soon to know, as the company just opened in June.  And when financials are available, they do not have to be disclosed:  Pet Rescue Rx is not a 501(c)3 and is not publicly held.  Buckley says that he is currently funding the startup via his two animal emergency clinics in Florida and not taking a salary.  Both of those things will likely change if Pet Rescue Rx takes off.  But he vows that it will always be, “Pets Before Profits,” the company’s motto.

Buckley says he’s competitively priced with other online pet pharmacies (and here’s where the analogy comes in) because, “when you’re all selling apples, you have to be.” He’s being choosy about his apples, though, carrying products from other “do good” companies “out there to make a difference,” like Halo Pet, John Paul Pet Products, and yes: Newman’s Own Organic Pet Treats. “I have been given a gift, as we all have, to create something which can have a greater impact for good.  We should all look within ourselves to find that and let it grow.”

Pet Rescue RX

Glenn and Scott outside the pharmacy with Roz and Geri.

Growth going forward will be largely up to shoppers. It’s certainly a concept that holds promise, and enticing to those who care about the estimated 6-8 million animals who enter U.S. shelters each year, half of them only to face a death sentence.  They could use the help.  If Pet Rescue Rx should bear fruit, we can only hope – and perhaps even allow ourselves to trust – that Buckley will keep his promise.

Note:  Pet Rescue Rx hopes to become licensed in all 50 states.  At this writing, it is getting close to halfway there.