Category Archives: Humane Society

Walking with Benny

Benny Salad Houdini has earned a new title:  Ambassador for Rescue Dogs.

This is an unanticipated consequence of his “house” training, which really means going out of Opening shot copythe house – a lot.  Small puppy bladders and immature muscle control mean small intervals between walks.  And for us, walking means meeting lots of people.  We live in a lovely waterfront city in sunny Florida where the sidewalks tend to be busy with friendly folks feeling good about both the weather and the surrounding beauty.  I hear an astounding number of admiring “oohs” and “aahs” – most of them directed not at the scenery but at Benny.

I knew that Benny was cute when we adopted him,greenbag

but I never imagined that his button face and fuzzy blonde body would actually exert some kind of uncanny gravitational pull over gushing humans. baseballcap

Knees drop to the pavement and hands drift downward through the air as Benny approaches;Redjacket

people want to touch him as though he’s some sort of talisman for happiness – which he is, of course!blonde

But all this exuberant adoration has its challenges.  We’re trying to train Benny to sit to be petted,  not to chew fingers or jump on people or deliver wet slurpy kisses without an explicit invitationStroller– but these suddenly lovesick humans don’t seem to mind if he breaks all the rules and climbs all over them in a wiggling, wagging, licking paroxysm of puppyness.  ChewToyI am constantly redirecting, refocusing, trying to train well-meaning humans as well as one extremely personable puppy.

The open-armed adoration also opened the door for Benny’s ambassadorship, a role I had not anticipated for him.  As admirers pet and coo, they almost unfailingly ask, “What kind of dog is he?”  I almost unfailingly answer, “He’s a rescue puppy – a Shih Tzu.” Adorable Benny This is greeted with amazement by an astonishing majority of people, who can’t conceive of such a dog being found anywhere but at a breeder’s.  That allows us (okay, allows me; Benny’s otherwise engaged) to explain that you can find almost any breed of dog you want through a rescue group or shelter, where an estimated 25% of all dogs are purebreds.  I explain that you can put your name on waiting lists at many shelters and get a call when the breed you are looking for comes in, or apply for adoption through rescue groups around the country, or start your search on a site like petfinder.com.  I recently read a story about a breeder who referred a couple to a rescue group when he couldn’t immediately meet their request for his brand of puppy – now that is progress!

with other dogs1But back to Ambassador Benny.  His work inspires and delights me.  He motivates people almost daily to say that they are going to start a search for their own rescue dog. He educates people who will almost certainly pass on what they’ve learned. He has taught me the power of puppyhood to change the world one dog at a time.  I’m imagining a movement where volunteers walk adoptable puppies and adorable dogs  through city streets and spread the word, just as we are doing.

walked out and conked outAs I write this, Benny is lying walked out and conked out under my desk.  An excited little “yip” escapes his mouth every once in a while.  I don’t know what’s happening in his sleepy puppy brain, but I am dreaming big dreams for him and all his kindred, dreams of a day where every dog finds a home – and we actually need breeders because there are no more dogs in shelters hoping to make it out alive.

Thank you, Ambassador Benny Salad Houdini, for helping to draw that day closer, one step at a time. ambassador

Happy New Year!

Whether you rang the midnight bell…

Or tucked away early….

May this first day of 2014 be more than happy for you!

If you can play with the abandon of a puppy, correct with the finesse of a cat, and apply your ingenuity to make relationships work, it should be a good year!

We hope this will bring you a smile to help kick off the New Year: watch now.

With love from our house to yours,

Lucy Miracle and Benny Salad Houdini

Puppy Love

“Only love can break a heart, only love can mend it…” 

Hal David knew what he was talking about when he wrote those lyrics – even though he had not met either Wee Willie Winky or Benny Salad Houdini.

Willie, our beloved Shih Tzu rescued from a puppy mill runner, died* Wee Willie Winkyunexpectedly at the age of 4 ½.  Losing this happy, active, loving companion caused heartbreak that all devoted pet parents understand.  The outpouring of sympathy indicated just how many of those there are, and while it comforted, it didn’t stop the tears for my husband and me.  That was a job for Benny.job

Tom was determined that our next dog be a male Shih Tzu like Willie, preferably a puppy.  I started searching via our local shelters and rescue groups – no luck.  I chased a couple of leads on petfinder.com – no luck. I filled out applications with rescue organizations – luck!  One group specializing in Shih Tzus and small dogs had a litter of not one but five male puppies ready for adoption (their pregnant mother had been turned over by a backyard breeder). We snuggled and played with all of the squirmy adorable ten week olds and then picked “Puppy #3” because he was especially little and seemed quite laid back. cutness

Our tears pretty much stopped almost immediately – and idyllic as it might sound, it was not because of love at first sight. It’s because there is no time for tears! My grieving husband was naturally ready to give this tiny blonde bundle of lovability almost anything he wanted, but Benny is an extremely smart and equally willful little guy, given to the bossiness that is frequently found in Shih Tzus. So Mom (that’s me) had to start showing tough love with both of her boys – no small dog syndrome in my family, please! (Small dogs can take over a house – position themselves as the pack leader – because we cave into their cuteness and fulfill their desires and demands without making them earn it.)

leashSo here in the midst of intensive training, I am massively Mommy proud that at the age of 13 weeks, Benny understands “sit,” “come,” and “make a good decision,” and actually follows those instructions much of the time.  He accepts a leash and the city streets with equal aplomb. He knows “do your business” and responds admirably – although getting him out to the grass is a new adventure in house sittraining for me.  I’ve never done it from a condo before.  Sometimes it feels like we live in the elevator, riding down and up, up and down.  Thankfully, my husband handles most of the middle-of-the-night excursions (probably because he doesn’t want my naked face and bed head to scare anyone).

Baby Benny earned his big boy name of Benny Salad Houdini because he loved his fresh veggie dinners from the first, and can’t get grassenough of the greenery outside either.  He munches grass and leaves as though he were a deer rather than a dog.  He covets the free roaming ways of a deer as well. He easily escaped every barrier we tried for his confinement room: netting, higher netting, dog gate.  Finally we had to simply shut the door. We’re still working on the separation anxiety; Benny spent his first ten weeks in a foster home brimming with dogs and humans.  Being alone for even a moment is a brand new experience.

But Benny knows how to amuse himself.  He is a champion chewer of everything within mouthing distance:  rugs, curtains, pant legs, bedding.  That means relentless redirection.  Anyone eavesdropping toyon me these days would think that, “Chew toys!” is my favorite phrase.  And that tossing them is my favorite exercise.  Our floors look like FAO Schwarz for canines.

And then there are the cats.  Lucy, who was Willie’s best buddy, stepped right up as second mother to Benny.    This formerly feral eaterystarving kitten always eats her entire breakfast right away and then begs for more.  But she started saving half of it so that she could teach Benny how to find the supposedly secret entrance to the cat feeding quarters and help himself to her bowl.  Undoing that (frankly charming) act of generosity and maternal instinct has taken some creativity.  Lucy is also teaching Benny to play in a way that’s lucyteachacceptable to cats, which involves a lot of wrestling but a little less nipping than he might like.

Fred took great delight in trying to teach “Chase Me,” at a running speed that Benny could keep up with.  That meant I had followto play blocker between them in order to teach both that chasing cats is not an acceptable game – even if the cat thinks so.  Nowadays they usually walk together rather than run. Usually.

Frisco is still keeping his distance, in classic Frisco style.  He’ll come around.

Raising a puppy properly is like swimming the Florida Strait (I imagine; I haven’t actually done that). It takes intensive, consistent training, patience, persistence, and some sleep deprivation.  It can be anywhere from challenging to tiresome to irritating  to repeat yourself a dozen times to get the result you want once, but well worth it. Here’s a real time example.

This is what Benny is doing, next to my chair, as I write this. bennywrit

This is what Lucy is doing, just above him on my lap.lucywrite

This is what Fred is doing, just above her on my desk.fredwr

This is what Frisco is doing, just off to the side. fredwri

You’ll notice that Benny is thoroughly relaxed and making no effort to upend the established social order. I’m not kidding us, though. Once the writing is done and everyone’s back to bouncing around, he’ll give doggy dominance another whirl.  But we’ll keep working at it, because a dog who knows his place is a happy, secure dog.  And after only three weeks, Benny knows his place: firmly in our hearts.hearts

*We are awaiting final necropsy results on Willie, but it appears that the cause of death was a heart irregularity.

Furballs and bits

How do you get a 9-year old Rottweiler and her six puppies adopted out?

Easy! You put up the headline, “63 year old gives birth to sextuplets!”

That’s just one marketing nugget shared by Mike Arms of the Helen Woodward Animal Center. Mike is an apparent maestro at managing media and message in order to find homes for animals.

Getting animals out of – or better yet, never into – shelters was a strong theme of the Alley Cat Allies conference.  It’s a goal widely shared by companion animal advocates, and expressed as “no kill,” or more recently, “Save Them All,” coined by Best Friends Animal Society.

Close to 400 of us, from 37 states, Canada, and Israel gathered with ACA to talk strategy for saving cats.  (Israel’s government is joining feralstreetcatthe movement, with a cash infusion to Trap-Neuter-Return 45,000 street cats there.) And when you save cats, you save other companion animals, because you free up space in rescues, shelters, and hearts for them to find homes.

Favorite conference quote:

“The animals have your hearts, but it’s your minds they need.”  Mike Arms

Okay then, let’s play “I Spy:”

When Spartanburg Animal Services wanted to prove that free-roaming cats pose no dramatic danger to birds, their FBI National Academy alum, criminal investigator, used-to-do-narcotics-busts chief, Major Steve Lamb, targeted a cat judgecommunity with a bunch of birds around and then put up surveillance cameras to watch them. No murders were witnessed.  Case closed.

Common cents:

Also put your mind around this, Bonney Brown of the Humane Network reminds us.  When you save a cat, you are having a positive economic impact on the community, through purchases of DOLLARSIGNKITTYfood and other supplies the cat will need. So money is being pumped into the economy, as opposed to killing, which costs taxpayers money.

Save statistics:

Expenses associated with shelter intake, animal care, and euthanasia all go down when spay/neuter goes up.  There are statistics and stories (because every “euthanasia” is an animal who would like to live) from around the country proving this.  It’s even happening in that hub of hedonism, Las Vegas, at the Heaven Can Wait Animal Society. (Love that name!) And in the areas where it’s happening most dramatically, Trap-Neuter-Return of community cats is one big reason why. I’m seeing this in my own home area; check this out from the Humane Society of Tampa Bay.

And by the way:

Why are we calling them “shelters” anyway? Too few animals get out of “shelters” alive. We are working to change that, and one way would be to change our shelter names to “Pet Adoption Centers,” or “Pet Villages” – several names were thrown out, all of them designed to get adopters in and animals out. (See “Heaven Can Wait,” above, for creative nomenclature!)

The Let’s Go Get It Goal:

“Let’s put catching and killing in the history books and file it on the  shelves.”  Becky Robinson, president of Alley Cat Allies.

Becky, John, Cathy

Becky Robinson, president Alley Cat Allies, John Fulton, host of “Must Love Cats,” (Animal Planet) and Cathy Unruh, Animal Advocate, Author of TAMING ME: Memoir of a Clever Island Cat

The Future is Now and she’s named Kimberly:

11-year old Kimberly Hernandez learned about TNR from a neighbor, cares for outdoor cats, and wants to be a vet.  Here’s an excerpt from what she had to say:

KimberlyI am Kimberly.

I am the future.

I am an animal lover.

I believe that I can reach all my goals because I am me.  I don’t have to change.

I believe that cats are a gift.  To live is to give them some love.

I will do my best and nothing less to help cats…my best and nothing less.

Side note on conference chow:

The all vegan meals served up by the Hilton Crystal City   had non-vegans vowing to convert on the spot.  The food was beyond fantabulous.  Crowd favorite:  Gardein Beefless Strips served up asbeefless a stir fry/fajita filler.  I saw more than one person going back for third and fourth helpings.  (Another beauty of balanced veganism:  you can do that!)

And a non-conference thank you:

bloglucymiracle

A young Lucy Miracle and Cathy Unruh

To My Three Moggies   for naming Lucy Miracle their November Fur Friend of the month.

“Moggie” is a colloquial British word for an everyday cat – Lucy loves her friends across the pond.  They are a furry friendly bunch!

Moo2Meow

I was at a conference when a large animal veterinarian told this true story:

The managers of a dairy farm were mystified when one of their cows would not give milk.

This was an operation where the animals were more fortunate than most, in that they got to go out to pasture each day, rather than spending their entire cattle-dairy-02lives locked in an enclosure.  As in all dairy operations, the cows were repeatedly impregnated so that they would give birth and produce milk.  After each birth, the calves were taken away so that the milk meant for them could instead be pumped for human consumption.

A mama cow who had been through the routine of turning in her babies before dutifully watched as her latest newborn was hauled away.  Yet when the lactating mother was hooked up to the milking machine, cattle-dairy-04she was dry.  This went on for days, with no apparent explanation.  But then came the moment when the baffled operators stumbled upon their answer.  One spotted a movement in the woods at the edge of the pasture and went to investigate.  Mama cow had given birth to twins.  Knowing what their fate would be, she had taken one for sacrifice and hidden one to save.

This Sophie’s choice inspires the new title for my blog.  Moo2 is in honor of this cow and her two babies whose stories evoked tears in nearly everyone who sat in the conference hall and heard it.

The title also means “moo to meow,” in that we talk about all animals here, from farm to family room; from the animals we think little of to the ones we greet joyfully upon our return home.  (That means the title could also be baa/chirp/oink/woof/snort/cock a doodle doo…and could quickly get a little too long. 🙂 )

I am grateful to each of you who share my compassion for animals and who read and consider these words, wherever you are on your own personal journey.  It can be devastating to face the truths of animal suffering yet also joyous to help alleviate it. As Farm Sanctuary president Gene Baur recently wrote, humans possess a fundamental capacity to feel empathy, yet we sometimes turn it down when faced with the pain and suffering of others.  “The good news is that we are capable not only of turning our empathy down but also of turning it up…Empathy is like a muscle that becomes stronger as we use it.”cat and cow

Here’s to a great workout.  Get to know a cow.  Hug your cat. A big heart does a body good.

Thank you for visiting and for the e-mails you regularly send me.  If you are comfortable doing so, please reply here, as it contributes to community discussion. Most of all, thank you for caring.

Snippets from the Front

Working on behalf of animals can often hurt the heart…

there is so much suffering and so far to go.  But every once in a while, a stretch of days comes along that gets the heart pumped up again and practically shouts, “HOPE! PROGRESS! POSSIBILITY!”

That’s been the case in my world the past week or so.

The No More Homeless Pets Conference Best Friends Animal Society 2013

The Best Friends Animal Society No More Homeless Pets Conference

First, the rallying cry of “Save Them All” from the 1,300 people gathered for the No More Homeless Pets conference.  “Save Them All” is a positive way of saying “no kill,” and it reflects the philosophy of Best Friends Animal Society, the conference organizer:  be positive, because we can do this.  We can stop the millions of deaths in animal shelters each year.

Want to help?  Adopt, foster, volunteer, advocate for spay/neuter.  All are key to making it happen.

Francis Battista and Cathy

Cathy and Francis Battista: The Best Friends Animal Society No More Homeless Pets Conference

For the Best Friends folks, saving the animals is not just a cause, it’s a calling – to which they’re devoting their lives.  As co-founder Francis Battista – whose sense of purpose is matched by his sense of fun – put it, “The spiritual expresses itself as kindness and the most basic expression of that is kindness to animals.”

Vegfest Florida Voices for AnimalsTampa Bay Vegfest celebrates kindness toward all animals, from farm to family room.  Sponsored by Florida Voices for Animals, Vegfest is a day during which you can soak up info on why a vegan diet is good for both your health and the environment, along with the animals.  You can learn in the Vegfest  Tampa bay - the day was filled with musicspeakers’ hall, via videos, or handouts from a plethora of organizations.  But perhaps the best testament to the joys of veganism is the bountiful selection of delicious dishes served under a Vegfest Tampa bay offers great food sunny sky in a downtown park. It was one of those autumn days that feel more like August in the sunshine state but people lined up to sample and savor the culinary creations.  Yum!

Passion for Pets - Humane Society of Tampa Bay

Cathy Unruh and Lucy Miracle: Passion for Pets – Humane Society of Tampa Bay

And finally, it’s always a good day when Lucy Miracle gets to step out as an ambassador for companion animals.  She did so for the Humane Society of Tampa Bay, one of our hometown organizations working to Save Them All.

Together, we can.  I believe that together, we will. And it doesn’t hurt to hear it every once in a while from a few thousand of your fellow believers. Thank you.

Top 10 Reasons to celebrate National Feral Cat Day

10.  There’s a bit of wildcat in all of us.catwoman 9.   Mama cats are called Queens.  Nuff said.queen-cat-by-christina-hess 8.   Ear tipping is at least as attractive as ear gauging.eartipa
7.   Ferals eat outdoors – it’s a picnic!Cats on picnic table
6.   Trapping is great exercise.cathytnr
5.  TNR is trending.  Big time.trending4.  Helping the homeless is a higher calling.wingshalo2
3.  If the cats are cool enough for Rome’s palazzos, they’re cool enough for us.RomeCats_main
2.  Paws to appreciate.  Simple as that.lucylake
1.  Lucy Miracle and all of her relatives – of course!Litter of kittens hidden in tree

National Feral Cat Day was founded by Alley Cat Allies in 2001.  Lucy’s book, TAMING ME: Memoir of a Clever Island Cat, was released on this day one year ago.Taming Me cover

Note: I appre­ci­ate all of you who e-mail me with your com­ments – but if you are com­fort­able leav­ing a reply here, please do so. It con­tributes to com­mu­nity dis­cus­sion. Thank you!

This takes balls.

The topic came to mind while I was watching the baseball playoffs –

or more specifically, watching the number of times the players were crotchadjustmantshown clutching their crotches, re-positioning their packages, bunking their junk…OK, OK, I know they are (mostly) adjusting their protective cups, but still.  Someday I may count the number of on-camera crotch grabs versus sloppy spits. It should be quite a matchup.

Anyway, this touching display of testosterone reminded me of something that hit me like a screwball to the solar plexus when I first heard about it:  cosmetic testicular implants for dogs.  Yep, you heard me right:  cosmetic testicular implants for dogs. The doggie doctor pitching this procedure said things like, “It will restore the animal’s natural look,” and “It can encourage people to neuter who otherwise wouldn’t.”  I don’t remember his selling points exactly; I was struggling for air.neuticlenatural3

Once I recovered, I did some research and sure enough, the “Neuticles website extols the product’s ability to allow “pets to retain their natural look, self esteem (sic) and aids the pet’s owner with the trauma associated with altering.”  The poster pair on the home page is none Kimanddogrockyother than that cultural icon of selflessness and empathy for all creatures, Kim Kardashian, and her dog Rocky (who received his implants on TV, natch).

Now I’m not sure about Kim, but I’ve known a lot of animals both pre and post-neutering, and if they have suffered a drop in self-esteem, I’ve somehow failed to notice it.  Anecdotally, dogs may be a tad less manandbabydomineering – or is that more relaxed? – after their testosterone levels drop. Switching species just for a second, science suggests that men with smaller testicles are more likely to take an active, nurturing role in child rearing.  Hmm, is any of this a problem?

But back to just dogs.  Maybe this machismo manifestation will catch on (or maybe not; only half a million have sold in the eighteen years since introduction).   I’m for almost anything that encourages people tosmiling dog humanely reduce the homeless animal population and its concomitant killing in shelters, so if testicular implants help do the job, fine.  They may indeed give comfort to human males who are still squeamish about the idea of removing part of a dog’s “manhood.”

intact dogThey may also, however, pose a social dilemma for vocal spay/neuter advocates.  Let’s say you see an intact dog on the street and your instinct is to ask his human whether he’s forgotten to have the dog altered, or whether he’s sporting a pair of Neuticles.  Is the question more akin to remarking, “Excuse me, sir, but I couldn’t help noticing that your fly is open,” or asking, “Excuse me, ma’am, but are those real?”

Either way, I have to admit that the entrepreneur who conceived of falsie canine cajones is just doing something that’s as traditionally American as, well, baseball.  He fielded an idea, drafted a team, and put a product in play that takes balls – in this case, silicone ones. Or perhaps polypropylene. Depends how big your sac – oh, excuse me! wallet – is.

—There are methods which keep canines “intact” while rendering them infertile.  The FDA has approved a drug that works via injection to the testes; Zeuterin’s inventors say it’s too soon to know whether it will suppress mating behaviors. Vasectomy is also an option, but the drive to mate is clearly unchanged.baseballnote

 

 

Fur? Seriously?

I hope you don’t mind receiving this blog post again. We received such a positive response that we are re-posting. Thank you for your support!

That question fired up my brain when an acquaintance mentioned an item in her new “luxury” product line – a sleeping bag lined with the coat of a silver fox. I stepped away from the conversation quickly, before my grief and dismay could move from my mind and escape my mouth. This was the socially acceptable thing to do at the time, but the sorrow of that moment has refused to leave me. Take a look at just one reason why. silver+fox+5

This is a silver fox. He’s beautiful, isn’t he? And smart.  And conscious, sharing many of the sensations we humans experience, including pleasure, fear and pain.  And yet the silver fox and dozens of other animals graced with what should be their own personal furry protection are made to suffer horrendous fates in order that we might usurp their skins.

The fur trade is a ghastly, grisly business.  I will not be too graphic here (the links are more explicit), because if you care one iota about animals, the reality of it is terribly difficult to stomach.  But – the weather is turning chilly and we’re reaching for warm garments, fashion continues to include fur, and new “luxury” lines are being launched that may increase the number of animals currently being skinned in the name of human indulgence.  I want you to know about it.  I want you to be able to make a conscious decision on whether you will participate.

And it is a choice:  we do not need fur.  We are not cavemen headed out with our clubs to try and score a pelt in which to survive the winter. We have a plethora of stylish synthetic fabrics available to keep us warm – I wear them in winter temperatures that sometimes reach 30 below.  Yet an estimated 50 million animals die each year solely for their skins.  These animals include dogs and cats. Some of them – and this is one of the most horrible things to think about – are skinned alive.  Most of them are bred, born, and butchered on fur farms.  The housing here is commonly a stack of barren wire cages. Clausen8 Their captives may be housed individually or crammed together. Conditions can be so horrendous that many of the animals go insane before they meet their ends.  And their ends are brutal – humans don’t want to damage their “product.”  So slaughter methods that leave the animals’ pelts intact are used, such as electrocution via a rod in the anus, and gas chambers.  (And remember, these are the more fortunate ones.  They are dead before their skins are sliced off.) Sometimes, if it’s not deemed too costly for the eventual bottom line, lethal injection is used.  The animal may be paralyzed but still conscious when the skinning starts.

Furry animals in the wild don’t fare much better when it comes to the end of their lives. Traps range from the purely terrifying to the exquisitely torturous.  lynx in trap You’ve probably heard stories about animals who will do almost anything to escape, including chewing off their own legs.injuredfox And then there is the annual wholesale slaughter of baby seals in Canada; this is done pretty much caveman style.

Heard enough? There is faux or fake fur on the market, for people who want to make a more ethical or even a less expensive choice.  But beware:  not all the fur is actually fake.  Sometimes the labeling is simply false. There are ways that you can discern the truth before you decide whether to purchase. And if you want to steer completely clear of the issue, you can patronize fur-free retailers.

We humans enjoy many luxuries.  Among them is the ability to make considered, conscientious decisions about what we will and will not indulge in for the sake of fashion (and food, and fun, and so forth).  The ultimate luxury may be living in a place and time (Here! Now!) where we are free to make the compassionate choice.  I hope you will.  I hope you do.  Because I promise you:  a clear conscience feels a whole lot better than fur.

“You can judge the morality of a nation by the way the society treats its animals” –Mahatma Gandhi

Note:  I appreciate all of you who e-mail me with your comments – but if you are comfortable leaving a reply here, please do so.  It contributes to community discussion. Thank you!

“Pets before Profits”

Suppose Adam, Eve, and a serpent were each offering to sell you an identical apple –

same size, same color, same sweetness – for the price of four fig leaves. The serpent planned to use the fig leaves as camouflage.  Eve intended to turn the fig leaves into a new skirt. Adam planned to feed his fig leaves to the hungry doe who had just given birth to a fawn. Which apple would you buy?

If you chose Adam’s apple, then you just might be the ideal customer for a new business – one that, like Adam, promises to use its

Dr. Glenn Buckley

Glenn Buckley, DVM

proceeds to help animals.  Except that in this case, the products are pet treats, toys and other supplies, with the primary emphasis on pet pharmaceuticals. Glenn Buckley, the veterinarian who founded Pet Rescue Rx along with his brother Scott, got in touch to introduce himself and share their vision:  all net profits to animal shelters.  “I have reached an age when I can really appreciate what money cannot buy:  my health, my life partner…time spent walking my dogs and watching them play.  I want to share that appreciation for life by what I can give back through this business,” says Buckley, whose title is CEO.

Scott Buckley,  President and Computer Guru

Scott Buckley,  President and Computer Guru

Giving something back is not a new concept, thankfully.  There are any number of companies that donate a portion of their profits to help animals; adoptashelter.com is one of the best known.  1-800-PetMeds, which advertises itself as “America’s Largest Pet Pharmacy,” says it donates thousands of dollars in pet supplies and medications to shelters.  What sets Pet Rescue Rx apart is the promise to donate all net profits.  “I’m running into some skepticism,” says Buckley, with a note of what sounds like resignation in his voice.  “But we’re doing this for the same reasons volunteers at shelters do:  to get the money where it needs to go.”

Buckley says his eyes were opened to the needs of shelter animals when he volunteered in one, and started brainstorming a new way of 995834_379259572180130_1319919697_asubsidizing them.  He likens his business model to Newman’s Own, which funnels all after-tax profits to human causes.  Newman’s Own says that’s about $370 million so far.  How much will Pet Rescue Rx contribute?  It’s far too soon to know, as the company just opened in June.  And when financials are available, they do not have to be disclosed:  Pet Rescue Rx is not a 501(c)3 and is not publicly held.  Buckley says that he is currently funding the startup via his two animal emergency clinics in Florida and not taking a salary.  Both of those things will likely change if Pet Rescue Rx takes off.  But he vows that it will always be, “Pets Before Profits,” the company’s motto.

Buckley says he’s competitively priced with other online pet pharmacies (and here’s where the analogy comes in) because, “when you’re all selling apples, you have to be.” He’s being choosy about his apples, though, carrying products from other “do good” companies “out there to make a difference,” like Halo Pet, John Paul Pet Products, and yes: Newman’s Own Organic Pet Treats. “I have been given a gift, as we all have, to create something which can have a greater impact for good.  We should all look within ourselves to find that and let it grow.”

Pet Rescue RX

Glenn and Scott outside the pharmacy with Roz and Geri.

Growth going forward will be largely up to shoppers. It’s certainly a concept that holds promise, and enticing to those who care about the estimated 6-8 million animals who enter U.S. shelters each year, half of them only to face a death sentence.  They could use the help.  If Pet Rescue Rx should bear fruit, we can only hope – and perhaps even allow ourselves to trust – that Buckley will keep his promise.

Note:  Pet Rescue Rx hopes to become licensed in all 50 states.  At this writing, it is getting close to halfway there.